Have you considered expanding your marketing campaign beyond shirts and jackets?
T-shirts, jackets, and hats are popular marketing giveaways.
Businesses hand them out to loyal customers and as gifts to new consumers.
Employees wearing branded clothing can make them feel like part of the team.
It’s also an effective way of distinguishing your staff from your customers.
While these are effective marketing strategies, have you considered moving on from clothing?
Tote bag printing is gaining in popularity and it has a few advantages.
Highlight Your Commitment to Going Green
Environmental issues are a concern among the majority of consumers.
They are often looking to support businesses with a commitment to the environment.
Screen printing your business name and/or logo on a tote bag does more than advertise your company.
The tote bag can help cut down on waste, primarily the use of plastic bags.
Instead of walking out of a store carrying multiple plastic bags. Consumers can store their purchases in your reusable tote.
Did you know tote bag printing is possible on recycled fabrics?
It’s another way you can highlight your company’s sustainability pledge.
Affordable
Even bulk orders are less expensive than shirts and jackets.
For small businesses with limited advertising budgets, silk screening tote bags is an affordable marketing strategy.
Before you select the tote bag size and material, consider quality.
Your marketing campaign will fall flat if the customized tote bag falls apart after a single use.
You may pay a little more for quality material but it will be worth it when your customers mention how often they use the free tote bag.
The size will also affect the price, but you want to choose a bag large enough to hold several items.
Think of the tote bags you see in grocery stores and aim for a similar size.
When the tote is large enough to hold more than a pencil and notebook, your customers are more likely to use it around town.
Free Advertising
The company’s size or amount in the advertising budget doesn’t matter, every business appreciates free advertising.
With a durable and functional tote bag, your company is receiving free advertising every time a consumer uses it outside of your business.
Even a quick trip to the grocery store can result in new customers visiting your business.
The uptick in new consumers typically translates into an increase in sales.
Your customized totes can also boost brand recognition. It’s an effective way for your business to stand out from the competition.
What about the Design
Even extra-large tote bags have a limited surface so you want to plan your design accordingly.
It’s best to keep the design simple. Most print shops recommend sticking with your business name.
Remember, the tote is usually slung over the shoulder and the carrier is almost constantly in motion.
It can be difficult for some to make out a logo, but a business name in block lettering is easy to read.
If you have questions, your local print shop can provide additional guidance.
