Video for Advertising: What to Shoot and in What Format?


Video is the best format for advertising because it’s dynamic, engaging, and can convey a lot of information in a short time. However, you need to learn how to shoot them correctly to get good results. Fortunately, in today’s world of social media advertising, such as on Instagram or YouTube, you don’t need to be a video editing pro. It’s enough to use a TikTok editing app and create advertising content right on your smartphone. Let’s explore the key rules for shooting advertising videos.

What to Use for Video Editing

Most of today’s advertising is shot in a vertical format. So, all you need is a mobile phone and a mobile app with video editing functionality. It can be a program that provides only video editing tools or a TikTok video editor with ready-made templates, animations, effects, and more.

As an example, you can use VJump, where you can create various formats using existing options and easily replicate them. It’s user-friendly and doesn’t require you to learn video editing. You can learn more about the capabilities of this app here:

The Perfect Advertisement: What Is It?

There are several rules to follow to create a good advertisement. Let’s take a closer look at them:

  • Analyze Your Audience. You need to understand the age group, gender, and other characteristics of your target audience. Knowing this information will make it easier to understand what type of humor appeals to them, what they like to watch, and create your advertisement accordingly.
  • Create Multiple Creatives. Develop several different creatives and launch each of them in advertising under identical conditions. This will show you which format works best for your case. In the VJump app, you can edit TikTok videos and then test them as advertisements.
  • Keep It Short. The optimal length for advertising is up to 30 seconds, but often it’s even shorter. It’s important to stay within these time limits because an excessively long video can bore the viewer.
  • Make It Dynamic. Your advertisement should be dynamic. It should include music, vibrant visuals, frame changes, or special animations. All of this will help maintain the viewer’s attention, which is crucial for advertising.
  • Of course, your video should not only be well-thought-out in terms of content but also of high quality. Therefore, it’s essential to shoot it with a high-resolution camera and use the best TikTok editing app that won’t compromise the video’s quality.

If you follow these rules, your advertisement will be of high quality, even if you are launching it for the first time. Remember that advertising is not always effective right from the start; sometimes it takes time to find the best format for your audience.

Adam, the author of this blog, is a dedicated and seasoned entertainment and sports analyst. With over a decade of experience in the field, he has a deep understanding of the financial aspects of the entertainment and sports industries. John has a passion for analyzing the earnings of celebrities, sports players, and prominent individuals, and he enjoys sharing these insights with his readers. John's expertise is built on a solid academic background in finance and years spent working closely with industry insiders. His writings reflect his depth of knowledge and fascination with the financial aspects of fame and success